Services for Visitor Attraction & Activity Owners & Operators

Horwath HTL's directors have 25 years experience consulting to the visitor attraction sector.  Our experience over this time has given us an in-depth understanding of the critical success factors in this challenging sector, including the need to achieve a unique product offering at a viable level of capital investment in New Zealand's seasonal visitor market.

Our service lines include:

• Feasibility studies
  We have undertaken feasibility studies for a diverse range of proposed visitor attractions throughout New Zealand, including those of a cultural, historical, ecological, and thermal nature.  We adopt our internationally proven methodologies to ensure clients receive robust analysis to enable them and their stakeholders to make informed investment decisions.  We will tailor our scope of work to meet our client's specific requirements but key steps will often include: critical analysis of the proposed visitor experience including assessment of key competitors, primary market research (if appropriate), secondary market research amongst key industry informants, analysis of recent international and domestic visitor trends, projections of achievable penetration rates to derive visitor number projections for the attraction, projections of achievable admission fees (allowing for industry commissions), overall operating projections to enable return on investment analysis. 
• Due diligence
  We have assisted a number of clients in evaluating investment opportunities in visitor attractions throughout the country.  We draw on our broad tourism industry knowledge and financial expertise to ensure investors are fully aware of the strengths, weaknesses and key risks associated with their investment opportunities.