Services for Major Event Owners & Operators

Major events have become an increasingly important component of New Zealand's tourism product, providing focal points for significant infrastructural investment and vital opportunities for international profiling of New Zealand as a visitor destination.  Horwath HTL's directors have developed strong expertise in the major events sector and have had involvement in analysing many of New Zealand's largest events including both America's Cup defences, the 2005 DHL NZ Lions Series, and the upcoming Rugby World Cup 2011.

Our service lines include:

• Pre-event economic impact analysis
  We utilise our proven economic impact methodologies, in-depth tourism industry knowledge, and in-house databases to prepare robust pre-event estimates of economic impact.  These estimates are underpinned by our projections of potential incremental visitors and average expenditure as well as our analysis of likely income and expenditure flows associated with the event.  Our clients find our robust assessments of significant value in obtaining stakeholder support in event bid situations, communicating with stakeholders and the wider public, and identifying potential constraints and hurdles that need to be addressed during pre-event planning in order to optimise the event's success.
• Post-event economic impact analysis
  We frequently undertake post-event economic impact studies for event organisers and significant event funders.  These post-event studies draw on primary market research (which Horwath HTL can either manage or undertake) and event organiser data to assess actual levels of expenditure associated with the event.  We utilise our proven methodologies to assess the economic impact based on the expenditure data.  Our clients find these analyses valuable as part of their post-event reviews to assess "return on investment" and to identify opportunities for optimising economic impact in future events.
• Business case analysis
  We have assisted a number of clients in undertaking business case analyses in relation to proposed events.  We draw on both our financial and economic impact expertise to analyse the strengths, weaknesses, opportunities, and threats associated with the event and provide clients with independent analysis.  This enables clients to make informed decisions as to whether they wish to become associated with the event and the extent to which they wish to make a financial investment.
• Event assessment framework
  Horwath HTL has developed a comprehensive event assessment framework in conjunction with Market Economics Ltd.  The assessment framework brings together our combined knowledge and expertise in relation to financial feasibility, visitor expenditure and flows, event dynamics, economic impact, social impact, and environmental impact analysis to provide a robust tool for comprehensively assessing events.