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The Minister of Tourism, Hon Damien O'Connor opened the conference and gave the opening address.
Matters covered in the speech inlcuded:
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Topline ways to better position New Zealand as a tourism destination
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Employment
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Immigration
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Hotel rates
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Profitability
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Conference centres
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Infrastructure
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2011 Rugby World Cup
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GST
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Tourism’s contribution to the economy
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Central government investment
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Sustainability
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Environment
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Travel decisions
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Improving quality.
Key points from his address were:
- Tourism initiatives need to connect with other, broader, national initiatives
- He praised Tourism New Zealand's 'Green and gold' campaign targeting Australian visitors. By November last year nearly 93,000 more Australians had visited New Zealand compared with the same 15 month period a year earlier. That equates to an additional $56.7 million in visitor holiday spending. The campaign has just been revamped and relaunched.
- He applauded AA Tourism's '101 must-dos' campaign targeting New Zealanders
- International visitors contributed around $526 million to GST revenue in 2005
- Overall, tourism contributes $18.6 billion to New Zealand's economy
- We need to continue developing New Zealand's reputation as a quality destination.
Please Click here to download a copy of the Minister's speech.
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